Get and Keep Media Attention for Your Book & Brand 

You Have a Message Worth Sharing. Let’s Make Sure the Media Hears It. 

Getting featured in the media is one of the most powerful ways to build your author brand — but most writers have no idea how to get started. 

In this practical, high-impact course, Emmy Award–winning television producer and bestselling author Paula Rizzo pulls back the curtain and shows you exactly how to get noticed by producers, editors, and podcasters. 

You’ll learn how to craft compelling pitches, position yourself as a go-to expert, and follow up with confidence — without overthinking the process or feeling like you’re “bothering” anyone. 

 This works even if you don’t have a book yet!
It’s Never Too Early to Start Pitching

Whether you’re polishing your manuscript, launching a book, or expanding your platform, now is the perfect time to build media momentum. 


You’ll walk away with pitch-ready materials you can use immediately — and again and again — whenever you have a new idea, book, or project to promote.


What You'll Learn: 
  • Define Your Media Goals & Identify the Right Outlets
    Stop guessing where you should be pitched — and start building a strategic media plan that fits your book, voice, and audience. 
  • What Makes a Great Pitch (from a Producer’s POV)
    Learn the formatting, structure, and angles that make producers and editors say “Yes, I want this!” 
  • Pitch Refinement & Strategy
    Turn your ideas into professional pitches that rise above the noise. 
  • Follow-Up Done Right
    Scripts, timing, and confidence boosters — so you stay on the radar without feeling pushy.
You’ll Walk Away With…

✓ A professional pitch email tailored to your book, brand, or expertise 


✓A personalized media list with outlets that fit your message 


✓ A step-by-step follow-up plan 


✓ Pitch examples and inspiration 


✓ Insider tips and strategies from someone who’s produced national TV and has coached authors for more than two decades

“After completing Paula Rizzo's Media Pitch Lab course, I sent out my polished pitch and received two podcast invitations within weeks! The program provided detailed guidance that taught me how to effectively navigate pitching—something I never would have figured out on my own. 

Anyone looking to promote their writing should invest in this valuable course taught by expert Paula Rizzo. It is well worth the time!”
— Cathy Beck, Author of The Resurrection Files

Meet Your Instructor

Hi, I’m Paula Rizzo — bestselling author, Emmy Award–winning TV producer, speaker, and media trainer.

For nearly 20 years, I produced national television news and lifestyle segments. I’ve been on the receiving end of thousands of pitches — the good, the bad, and the unforgettable.

Now I train authors, experts, and entrepreneurs to speak clearly, confidently, and compellingly about their work in the media and on video. I’ve launched two nonfiction books (Listful Thinking and Listful Living) and I appear in the media often — because I use the same strategies I teach you. 

I know exactly how the media works. And now? You will too.

"Paula is a genius at explaining how to improve your communication skills.

[Her class is] a very low-cost way to access high-end advice."


- Gregory Makoff
Default: The Landmark Court Battle over Argentina’s $100 Billion Debt Restructuring

“Paula’s knowledge as a former TV producer is invaluable for anyone who hopes to be in front of a TV audience. Her ability to teach and convey her knowledge to her clients is seamless. Paula’s keen eye and helpful interview critique provides practical tools for immediate implementation to make every next interview that much better. She is as dedicated as you are to your success in front of the camera."


- Shari Leid
Author, Make Your Mess Your Message: More Life Lessons From, For My Girlfriends
Frequently Asked Questions
  • Do I need a finished book to take Media Pitch Lab?
    Not at all. It’s actually smart to start pitching early — even while you’re writing. Early relationships make promoting your book easier later.
  • Will this course work for fiction authors?
    Yes! Especially if you have a personal hook, topical connection, or unique research angle.
  • What if I’m brand new to pitching?
    Perfect — this course is step-by-step and beginner-friendly.
  • What kinds of media can I pitch after taking this?
    Podcasts, blogs, newsletters, online outlets, local or national TV, radio, and more.
  • How long do I have access to the course?
    You’ll have lifetime access to the videos and worksheets. That means you can revisit the lessons every time you launch something new, refresh your pitch, or shift your author platform.
  • How much time does the course take?
    The course is designed to be concise, actionable, and easy to move through. Most students complete it within a few hours and then spend additional time refining their pitch and media list. You can go at your own pace.
  • What if I’m nervous or don’t feel “expert enough”?
    Most authors feel this way — and they’re almost always more qualified than they think. The course helps you identify and communicate what makes you credible.
  • What if I pitched before and never heard back?
    Totally common — and totally fixable. You’ll learn how to refine, follow up, and stand out.
  • Are you a publicist? Will you pitch me or share your media contacts?
    Great question — and no, I’m not a publicist.
    I’m a former national TV producer and media trainer. I don’t pitch on behalf of authors or share my personal media contacts. Instead, I teach you the insider strategy for getting producers and editors to pay attention — so you can pitch effectively on your own and build lasting relationships.
Ready to Get Seen, Heard, and Featured?

“Paula is full of good advice and creative ideas. She has worked with me on everything from TV spots to webinars and made me better every time. As a bonus, she is a joy to work with. I highly recommend her.”


- Lydia Denworth
Author, Friendship: The Evolution, Biology, and Extraordinary Power of Life’s Fundamental Bond, Contributing Editor at Scientific American
  • Total payment
  • 1xMEDIA PITCH LAB$249
    -+

All prices in USD

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https://paularizzo.com/booking-terms-conditions/
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Get Professional Feedback on Your Pitch! $99 

LIMITED SPOTS ONLY FOR COURSE STUDENTS! (ADD ON)

Before You Hit Send, Get Feedback From a Former TV Producer

Paula Rizzo, an Emmy Award–winning television producer and frequent media guest, will personally review your pitch and give you clear, actionable feedback — so you can send it with confidence.

Grab Your Media Pitch Guide! $24.99

Most-Requested Resource! 

This is one of my most-requested resources — and it includes:

Pitch templates

  Angle ideas

  Real examples that actually worked

  Ways to stand out without feeling pushy

Payment information

You will not be charged for this purchase, but if you choose to make an optional purchase later, this card info will be used to complete that transaction!

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