Elevate Your Platform

For Authors Who Want Clarity, Visibility & Momentum — Without Burnout

Show up as the author you’re meant to be.

Grow your audience with intention.

Build a platform that actually feels like you.

If you’re writing a book, pitching a book, or dreaming of one, you’ve probably heard it: “You need a platform.”

But no one tells you how to build one in a way that feels aligned, sustainable, and rooted in your real life — not someone else’s formula.

That’s why I created Elevate Your Platform — a practical, clarity-driven, self-paced course that will help you shape a visibility plan that feels doable, authentic, and strategic.

I’ll walk you through the process step by step so you always know exactly what to do — and why it matters.

Build Clarity & Define Your Vision
You’ll explore what’s possible for your platform and create a direction that feels energizing and authentic. See how other authors use their platforms to land book deals, media coverage, speaking opportunities, and more — then start shaping your own vision in a way that truly reflects you.

Turn Vision Into Action
Next, you’ll align your goals with practical, achievable steps and create a plan to keep momentum going without burnout. Practical exercises and templates help you map out content, prioritize actions, and schedule what you need to grow your visibility over the coming weeks.

Walk Away With a Personalized Plan
By the end of the course, you’ll have a clear, actionable plan you can implement immediately — plus the confidence to show up consistently and strategically as the author you want to be.

All exercises and templates are designed to be completed quickly, so you can start seeing results in just a couple of weeks — even if you’re short on time.

Hi, I’m Paula Rizzo — bestselling author, Emmy Award–winning TV producer, speaker, and media trainer.

For nearly 20 years, I produced national television news and lifestyle segments. I’ve been on the receiving end of thousands of pitches — the good, the bad, and the unforgettable.

Now I train authors, experts, and entrepreneurs to speak clearly, confidently, and compellingly about their work in the media and on video. I’ve launched two nonfiction books (Listful Thinking and Listful Living) and I appear in the media often — because I use the same strategies I teach you.

I know exactly how the media works. And now? You will too.

Do I need a platform already to take this course?
You don’t need to be perfect, but you should have at least one public-facing presence — a website, newsletter, blog, or social media account. This course will help you clarify, refine, and grow what you already have. If you’re starting completely from scratch, the course may still help, but you may want extra guidance or coaching to get started.
How long will I have access to the course?
You’ll get lifetime access to all the materials, so you can go through the course at your own pace, revisit the lessons anytime, and use the worksheets as often as you like.
How much time will it take to complete?
The video lessons are just over 1 hour total, and most worksheets can be completed in 1–2 hours each. You can complete the entire course in a weekend, or spread it out over a few weeks — whatever works best for your schedule.
Is this course right for introverted authors or writers who don’t want to be on social media?
Absolutely! Your platform doesn’t have to be loud, flashy, or on every social channel. I’ll show you how to build a platform that fits your personality and strengths — whether that’s newsletters, speaking, media, Substack, or social media — in a way that feels authentic and sustainable.
Will I get personal feedback from you in this self-study version?
The self-study course doesn’t include personal feedback. However, I’ll give you tools and exercises to audit your platform, brainstorm your goals, and create a plan that works for you. If you want personalized guidance, there’s an option to apply separately for a Media Strategy Session with me.